Valkyri Design is a website for an entrepreneurial recruitment expert. We created his brand identity, crowd-sourced the name, and wrote his story brand. has an interesting business model: He coaches clients to negotiate for better salary and benefits packages, and he only gets paid if his client gets hired. 


Develop a brand for a brand new business and explain an unusual coaching pricing model.


We surveyed other salary coach competitors, analyzed names, crowd-tested the best domain names. We wrote a story brand script, one-liner, and website wireframe based on Don Miller’s Marketing Made Simple methodology. 

We created a logo, color palette, and brand guide. Then, we created a marketing website that explained the Salary.Coach value proposition.


Salary.Coach is launching in the first quarter of 2022, at a time when many senior executives are thinking of job changes. 


  • Copywriting
  • Story Brand
  • Logo Design
  • Graphic Design
  • Web Design
  • Market Research


  • Elementor Pro
  • WordPress
    (Ask Your Target Market)
  • Adobe Illustrator
  • Adobe XD