Salary.coach is a website for an entrepreneurial recruitment expert. We created his brand identity, crowd-sourced the name, and wrote his story brand. Salary.coach has an interesting business model: He coaches clients to negotiate for better salary and benefits packages, and he only gets paid if his client gets hired.
Develop a brand for a brand new business and explain an unusual coaching pricing model.
We surveyed other salary coach competitors, analyzed names, crowd-tested the best domain names. We wrote a story brand script, one-liner, and website wireframe based on Don Miller’s Marketing Made Simple methodology.
We created a logo, color palette, and brand guide. Then, we created a marketing website that explained the Salary.Coach value proposition.
Salary.Coach is launching in the first quarter of 2022, at a time when many senior executives are thinking of job changes.
- Story Brand
- Logo Design
- Graphic Design
- Web Design
- Market Research
- Elementor Pro
(Ask Your Target Market)
- Adobe Illustrator
- Adobe XD