Investigate Your Buyer's Financial Health
- elearning
Executive Speak is a course that teaches basic business acumen and how to research a prospect before the sales call. The course is organized by investigation activities, then prediction of what the learner thinks their role and industry’s challenges are, and finally preparing for the call with questions, credibility introductions, and gaining access to the key decision-makers.
Course Sample
Challenge
Sales reps frequently neglect to take the time to do basic research on their prospect’s industry and roles, review their financials, and predict what their business issues and challenges might be.
Solution
Teach some fundamental research and business acumen skills before taking the Vortex Prospecting or Account Planning workshops.
Result
Sales reps were able to prepare more effectively for sales calls with prospects after taking Executive Speak.
Skills:
- Copywriting
- Instructional Design
- Graphic Design
- Interaction Design
- Activity Design
- Articulate Storyline
- Adobe Illustrator
- Adobe Photoshop